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By advertising the server regularly, you will be persistently attracting a new and refreshing player base to the server. Although to some, it may appear to only have one benefit: to keep the player count high, which is wrong. It does a lot more than just keep the concurrent player base high as, to get started, it will refresh old players, with new. By attracting this new player, presuming we give a positive first impression, he will be encouraged to invite friends to the server and community. This is, in some sense, creates a ‘chain reaction’, as those new friends, may invite more players, etc.
Advertising is a very important, and crucial part of server growth, as it leads to more communities forming amongst the server and attracting new players. Those players could possibly become new donators and active players. All these major benefits, has stemmed from the simple advertisement put up for the server and thus, explaining the dire need of advertising. it reach out to players looking for a new server to dedicate their time too. It promotes the server so that when new players join and become dedicated to playing, they will help vote for the server, therefore pushing the server up positions for more people to see. Some players may even invite their friends or family to join and play with them. As the more people come the more people vote and the more people promote the server.
Its gets people to talk about the server, to get people to think about it. As an example there are companies are servers that have existed with out doing any advertising if you just tell people you about it. To answer your question I think it could be very important for getting people to join the server. It could also work without advertising, just an idea.
Advertising your server is one of the most essential parts of gaining and maintaining players. if you don’t advertise, how are people going to join? with no players, a server isn’t really a server. Good advertising means the server will gain traction, and if the server is set up well then it should do well. the better the advertising, the better. more people will join if the advertising is well done then if it’s done unprofessionally. advertising is essential not only for new servers, but for servers that are already doing well. advertising brings in more players, which is desired by really ever server owner.